Section 1: Understanding Business Activity
- Business Activity
- Classification of Businesses
- Enterprise, Business Growth and Size
- Types of Business Organization
- Business Objectives and Stakeholder Objectives
Section 2: People in Business
- Motivating Workers
- Organization and Management
- Recruitment, Selection and Training of Workers
- Internal and External Communication
Section 3: Marketing
- Marketing, Competition and The Customer
- Market Research
- The Marketing Mix: Product
- The Marketing Mix: Price
- The Marketing Mix: Place
- The Marketing Mix: Promotion and Technology in Marketing
- Marketing Strategy
Section 4: Operations Management
- Production of Goods and Services
- Costs, Scale of Production and Break-even Analysis
- Achieving Quality Production
- Location Decisions
Section 5: Financial Information and Financial Decisions
- Business Finance: Needs and Sources
- Cash Flow Forecasting and Working Capital
- Income Statements
- Balance Sheets
- Analysis of Accounts
Section 6: External Influences on Business Activity
- Government Economic Objectives and Policies
- Environmental and Ethical Issues
- Business and The International Economy
